About Lesson
Supporting Resources for Online Learning , as belows:-
ONLINE COURSES
- Digital Marketing Specialization – Offered By University of Illinois at Urbana-Champaign
- Digital Media and Marketing Strategies – Offered By University of Illinois at Urbana-Champaign
- Marketing in a Digital World – Offered By University of Illinois at Urbana-Champaign
- Digital Advertising Strategy Specialization – Offered By University of Colorado Boulder
- Social Media Marketing Specialization – Offered By Northwestern University
E-BOOKS, E-JOURNAL, ARTICLE (PDF)
- Digital Marketing Management ,A Handbook for the Current (or Future) CEO ,Debra Zahay (PhD ,President of Zahay Inc.)
- Internet Marketing Management ,Rai Technology University
- Internet Marketing, by Getsmarter
- Understanding Digital Marketing, 4th Edition, Damian Ryan
- THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES, LYFE Marketing
- Other Related Free e-Books, STAENZ Digital Marketing Academy
Useful Websites/Academic Database
- MULTILINGUAL DIGITAL MARKETING, Maria Johnsen
- Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing -By Dave Chaffey, PR Smith
- Digital Marketing Strategies for Fashion and Luxury Brands ,edited by Ozuem, Wilson, Azemi, Yllka
- Understanding Digital Marketing: Strategies for online success – By Dishek J.Mankad
- Digital Marketing: Cases from India – By Rajendra Nargundkar, Romi Sainy
Related Magazines, Organizational Reports
- Harvard Business Review (Special Coverage&Popular Articles)
- BusinessToday e-Magazine
- Fortune Magazine
- TIME Magazine & News
- Forbes ASIA Magazine
- Bank of Thailand (BOT)
- The Stock Exchange of Thailand (SET)
YouTube , Video Clips
- What is Digital Marketing? ,Frankfurt School of Finance & Management
- Who is a Digital Marketing manager?, Career Insights
- What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing | Simplilearn
- Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital Marketing |Simplilearn
- Best Digital Marketing Tools | Digital Marketing Tools 2020 | Digital Marketing | Simplilearn
- Making sense of marketing in the digital age: Mike Osswald at TEDxToledo
Reference Documents from Our Main Library
- Chaffey, Dave. (2019). Digital Marketing : Strategy, Implementation and Practice. (7th ed.). Harlow: Pearson.
- Charlesworth, Alan. (2018). Digital Marketing : A Practical Approach. New York: Routledge.
- Turban, Efraim. (2008). Electronic Commerce : A Managerial Perspective. Upper Saddle River, NJ: Prentice-Hall.
Recommended Books and Hand-outs from the Lecturer(s)
- ชื่อ นามสกุลผู้แต่ง. (ปีที่พิมพ์). ชื่อหนังสือ. สถานที่พิมพ์: สำนักพิมพ์.
- Author Surname, First Initial. Second Initial. (Year). Book title. Place of Publication: Publisher.
