About Lesson
Supporting Resources for Online Learning , as belows:-
E-BOOKS, E-JOURNAL, ARTICLE (PDF)
- MARKETING-MANAGEMENT-NOTES, Banu Divya
- Marketing Management ,Millenium Edition-Philip Kotler
- Marketing Management, Rai Technology University
- Marketing Management ,Jaipur National University
Useful Websites/Academic Database
- Marketing Management, Yatin Sharma
- Understanding Marketing Management, Anna Zarkada, Athens U.
- Marketing Management, Versatile Business School, Egmore, Chennai
- Marketing Management, ARS Talent Academy
- Essentials of Marketing Management
(Thailand Cyber University)
Related Magazines, Organizational Reports
- Harvard Business Review (Special Coverage&Popular Articles)
- BusinessToday e-Magazine
- Fortune Magazine
- TIME Magazine & News
- Forbes ASIA Magazine
- Bank of Thailand (BOT)
- The Stock Exchange of Thailand (SET)
YouTube , Video Clips
- Welingkar PGDM Hybrid Program ,Marketing Management_Part 1
- Welingkar PGDM Hybrid Program ,Marketing Management_Part 2
Reference Documents from Our Main Library
- ( UNDER CONSTRUCTION !! )
- ธีรกิติ นวรัตน ณ อยุธยา. (2558). การตลาดบริการ: แนวคิดและกลยุทธ์ (พิมพ์ครั้งที่ 5). กรุงเทพฯ: จุฬาลงกรณ์มหาวิทยาลัย.
- Ferrell, O. C. & Hartline, Michael D. (2008). Marketing strategy (4th ed). Australia: Thomson : South-Western.
- Peter, J. Paul & Olson, Jerry C. (2010). Consumer behavior and marketing strategy (9th ed). Boston: McGraw-Hill.
Recommended Books and Hand-outs from the Lecturer(s)
- (( Hand-Outs, Powerpoint /PDF Files etc. ))
- ชื่อ นามสกุลผู้แต่ง. (ปีที่พิมพ์). ชื่อหนังสือ. สถานที่พิมพ์: สำนักพิมพ์.
- Author Surname, First Initial. Second Initial. (Year). Book title. Place of Publication: Publisher.